Alignment of three risk management and human resource processes under one system and name. Our role included developing the concept and name for Exel’s call center for reporting emergencies, accident claims and ethical violations. We also planned and created a phased communication campaign to launch each component and cascade it down to frontline associates.
The information design challenge was to connect three different processes through words and pictures that would engage everyone from senior management down to frontline associates and provide a meaningful way to remember the call center telephone number.
The information design challenge was to connect three different processes through words and pictures that would engage everyone from senior management down to frontline associates and provide a meaningful way to remember the call center telephone number.
“As a growing business and international leader in our field, Exel has a robust communications program. Because we have limited internal resources, it’s vital that we have good, reliable people to help us.
I have worked with Kristan enough that I can describe what I need “in shorthand,” and she can fill in the blanks and provide exactly what I need without a lot of instruction. Tina’s design work is fresh and original, making our communications stand out from the crowd. Kristan and Tina make an effort to learn about our business and are a creative and easy-to-work-with team that I can count on to make deadlines.”
Rachel Patton
Exel
Senior Director, Corporate Communications
I have worked with Kristan enough that I can describe what I need “in shorthand,” and she can fill in the blanks and provide exactly what I need without a lot of instruction. Tina’s design work is fresh and original, making our communications stand out from the crowd. Kristan and Tina make an effort to learn about our business and are a creative and easy-to-work-with team that I can count on to make deadlines.”
Rachel Patton
Exel
Senior Director, Corporate Communications
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