"Design is directed toward human beings.
To design is to solve human problems by identifying them and by executing the
best solution."

Ivan Chermayeff

"Whether it is the design of a program,
a product or some form of communication,
we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision."

Sam Farber

"What is design? It's where you stand
with a foot in two worlds – the world of technology and the world of people and human purpose – and you try to bring the
two together."

Mitchell Kabor

George C. Anderson has an incredible gift for photographing people –
all kinds of people from all walks of life. We designed his brand indentity,
promotional materials and web site.
www.georgecanderson.com

USA Today calls this "one of the largest and most celebrated municipal
rose gardens in the United States." We developed information design and
brand identity for the Friends' educational materials and web site.
www.parkofroses.org

Chamber Music Columbus is a jewel in our local arts crown.
We developed their brand identity and have designed their
marketing materials for many years.
www.cmcolumbus.org

Our colleagues at Taillight Communications are widely experienced in
marketing communications, advertising, web content and journalism.
www.taillight.biz

What every business needs. And how. This booklet presents a framework
through which design can be incorporated in your business. Produced by
AIGA, the oldest and largest professional design organization.
download PDF